“The reasons why are all around us. On the most basic level, consumers are interested in personalizing their gadgets, an attempt at making off-the-shelf technology their own. In the realm of social media, especially, examples of the consumer as creator abound. On Facebook, for instance, the average user creates 90 pieces of content each month, in terms of original photos and posts, according to the company.
Companies that will launch successful products and services in coming years will not only understand this phenomenon, but also embrace and enable it.”
Five reasons why micro-entrepeneurship is so appealing:
- Flexibility: The ability to focus on what’s important (family, health, self-care) is not only about have having more time, but also about having more flexibility in your schedule.
- Following your heart: The opportunity to spend more time doing what you love.
- Making money: Being able to cash in on the goods, knowledge, places, skills and passions that people already have.
- Enrichment: Many people, especially those who have been in the workforce for a long time, are looking for new, sustainable ways to enrich their knowledge, skills and experience in life. Those who are retired or unable to work full-time love an alternative way to stay active.
- Creativity: Being your own boss means being the visionary behind your own business, rather than merely following marching orders.
Dunkin’ Donuts released an ambient scent of their brew into the vents of a commuter bus in South Korea, when the brand’s radio ad was played.
The aroma has reinforced the sensory connection and experience of the Dunkin’ Donuts brand, and has boosted in-store traffic in South Korea. In fact, over than 350,000 people experienced the ad during the campaign, leading to number of visitors to the Dunkin’ Donuts stores increasing by 16 percent and sales going up 29 percent.
In-store sensory experience is nothing new to retailers, but now this experience has been taken out of the store and into the streets.
- Rethink! Look at problems in many different ways.
- Visualize! Utilize diagrams and imagery to analyze your dilemma.
- Produce! Genius is productive.
- Combine! Make novel combinations…
- Form! Form relationships.
- Opposite! Think in opposites.
- Metaphor/simile! Think metaphorically.
- Failure! Learning from your mistakes.
- Patience! Don’t confuse inspiration with ideas.
I’ve seen it asked by so many, from uncertain design students in classrooms worried about their chances of landing a job, to seasoned professionals at conferences seeing their pool of print projects slowly evaporate.
The question is being asked with even greater frequency as of late, because Adobe has launched their product Muse, which promises designers the ability to create unique websites without writing code.
So, if a designer wants to work on the web, should they take the time to learn this dastardly “code” or instead rely on software like Muse?
“….since the dawn of the Great Recession, more Americans have started businesses (565,000 of them a month in 2010) than at any period in the last decade and a half, according to the Kauffman Foundation, which tracks statistics on entrepreneurship in the United States.”